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"The purpose of a scientific paper is to communicate results and analysis to the wider scientific community. The better a paper is written, the more readers it will attract and the more citations it is likely to receive. This alone should be sufficient to convince any scientist to put significant effort into his or her writing; unfortunately, this is rarely the case. More than a decade ago, Martin Gregory observed in Nature that "There are two kinds of scientific writing: that which is intended to be read, and that which is intended merely to be cited. The latter tends to be infected by an overblown and pompous style. The disease is ubiquitous, but often undiagnosed, with the result that infection spreads to writing of the first type" (Gregory, 1992). It seems that little has changed. The bulk of scientific literature is still almost unreadable, and is usually only read by scientists with a vested interest in the subject. Those who want to read about science for pleasure are advised to pick up the science pages of a newspaper or a popular-science magazine instead..."